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Research papers

Agrimanager in France

The decreasing number of farms in France has led the participants of the agricultural knowledge system, i.e. the industrial companies and other organizations to reevaluate their current structures and strategies. The possibility that adaptations of...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Klaus-Dirk Seibold
February 1, 1996
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Citation

Seibold, K. (1996a, February 01). Agrimanager in France. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agrimanager-in-france


Research papers

Marketing decision-making using knowledge-based systems

Knowledge-based systems (KBS), a branch of artificial intelligence, are designed to replicate the functions performed by a human expert. They enable a user to consult a computer system as he/she would consult an expert advisor to figure out how to...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Pirkko Walden, Malin Brännback
June 15, 1992
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Citation

Walden and Brännback (1992a, June 15). Marketing decision-making using knowledge-based systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems


Research papers

Taking the long view in new product introduction

The central thesis of this paper is that a perspective is needed in introducing new products and services in "hot areas" such as high technology. Artificial Intelligence has been around since the mid-1950s, but has remained largely an academic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich
September 1, 1990
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Citation

Teschler, Gross and Hisrich (1990a, September 01). Taking the long view in new product introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taking-the-long-view-in-new-product-introduction


Research papers

Resource-otp

In this paper we describe a rather unusual decision support system which has been developed to help managers to take various kinds of resource allocation decisions, has a knowledge base which comprises causal models and it has an optimisation based...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Madan G. Singh, R. Cook, Marcel Corstjens
June 4, 1986
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Citation

Singh, Cook and Corstjens (1986a, June 04). Resource-otp. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/resource-otp


Research papers

Micro-computer software for marketing and marketing research

In this paper we will examine some of the readily available software that enables "knowledge workers", which Marketeers and Researchers certainly are, to improve their personal effectiveness and creativity. Only commercially available software will...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Danny A. Nijburg
June 15, 1985
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Citation

Nijburg, D. A. (1985a, June 15). Micro-computer software for marketing and marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/micro-computer-software-for-marketing-and-marketing-research


Research papers

What can one buy?

PREDICASTS is an international organisation which provides from its United Kingdom office a comprehensive service to marketing researchers in Europe. Information is available as data-basis and in publications.

Catalogue: Seminar 1980: Information Systems In Action
Author: Peter Martin
June 15, 1980
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Citation

Martin, P. (1980a, June 15). What can one buy?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-can-one-buy-